![]() Now, many traditional PMs think "marketing" is a creative function.Īnd that's what building products is also about Marketing involves 'telling stories about facts' (original #dhandhekibaat quote). Classic PMs will be relegated to more and more "Project Management" roles IF they are not interested/capable / both in 'marketing'. "We got rid of the Product Managers Function" - Brian Chesky - CEO of Airbnb.Ī larger-than-life move happened at Airbnb when the founder announced that "Product Marketing Managers" (PMMs) would be the NEW PMs.Ĭheck the video link for the announcement snippet (it starts 3 secs before :)
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